5C: Challenge, Credibility, Candoism, Creativity, and commitment
— Chung Ju Young, President -

Able Safe Campaign is to educate general public to prevent voice fishing. The idea is from the Saemaul Undong, the New Community Movement in 70s from South Korea. This movement promoted self-help and collaboration among the people to improve infrastructure in rural South Korea. The vintage tone and the Saemaul Undong spirit in 70's were used as the main design concept. 

Hyundai comprised over 60 subsidiary companies and was active in a diverse range of activities including automobile manufacturing, construction, chemicals, electronics, financial services, heavy industry and shipbuilding.[4] In the same period it had total annual revenues of around US$90 billion and over 200,000 employees.

Design Spectrum: Website, Promotional Video


Able Safe Campaign Website


Able Safe Campaign Video